Meet the inspiring Carina Pamminger, Chief Project Manager at Holo-Light, a company aiming to unleash the potential of augmented and virtual reality in the enterprise market, where she leads the team working on HumanTech.
“HumanTech is as exciting as it is groundbreaking. We are honoured to be part of a group of experts who will push the bar in construction to make it safer and greener through cutting-edge technologies.”
Q: Carina, what motivates you most, both personally and professionally?
A: My biggest driver is curiosity. I always want to know more, walk an unfamiliar path, come up with new hypotheses and test their validity, and have engaging conversations with all kinds of people. Besides that, I enjoy sharing gained knowledge to keep the flow of information running.
Q: How great! And what about your organisation, Holo-Light? What is it specialised in, and what is its focus?
A: Holo-Light is a company specialising in immersive technologies for enterprises. In particular, we aim to unleash the full potential of augmented and virtual reality (extended reality) in the enterprise market.
By creating a business-ready industrial metaverse, we are closing the gap between the virtual and the real world — empowering people to seamlessly create, build and operate in the digital space.
Q: A fascinating world full of possibilities. Now, let’s talk about your role at HumanTech. What do you do, and what is the most rewarding thing about it?
A: I have the pleasure of leading our team for HumanTech and managing the project. The most rewarding aspect is observing an idea come to fruition and seeing my team grow professionally and personally.
Q: Sounds great! Specifically, what actions are you working on that you are most excited about?
A: Defining the requirements for the applications we will develop for HumanTech. This aspect of the project is great, as it is a constant reminder that anything — big or small — once started in the mind of someone before it was taken to others, improved, merged, re-shaped and then materialized, tested, and deployed.
Secondly — after months of observing our team work in collaboration with the rest of the HumanTech team members — organising the pilot executions, where all assumptions are put to the test. From Holo-Light’s side, it is a great honour!
“One of the tasks I’m more excited about is defining the requirements for the applications we will develop for HumanTech. It is a constant reminder that anything — big or small — once started in the mind of someone before it was taken to others, improved, merged, re-shaped and then materialized, tested, and deployed.”
Q: What positive impact do you hope to generate through this project?
A: We hope to push the boundaries of construction work. Make it safer for its workers and more efficient and sustainable. Augmented reality (AR) is a very powerful technology that can help solve long-standing problems in this sector. I want to use all our accumulated experience and knowledge to take this project as far as possible.
“We hope to push the boundaries of construction work. Make it safer for its workers and more efficient and sustainable.”
Q: Let’s hope so! Although much remains to be done, we are getting closer and closer to creating a better building industry for people and planet. What specific milestones do you hope to achieve?
A: We will create an easy-to-use AR application, which can be run in streaming without being subject to possible device limitations. Accordingly, the optimised tracking of QR codes and the clear visualisation of the relevant data set for a construction site are further milestones in the project.
Q: We have discussed the need to create a more sustainable construction industry. Do you think there is a net zero future for it?
A: I personally think that net zero in construction will be difficult to achieve. That said, optimising construction is essential. Streamlining processes and merging 2D planning with 3D visualisation on site to reduce waste, unnecessary transport and material, and related emissions are just examples of what new technologies allow us to achieve.
Q: What are the biggest challenges to achieving this optimisation? And the keys?
A: Even if a construction site runs entirely on green energy, it is almost impossible to guarantee that all the tools, materials, etc., that have been used have been produced similarly. Typically, materials have to be transported from all over the world, which increases the carbon footprint even before construction starts.
The key is awareness, collaboration, trust in new technologies, continuous optimisation paired with adaptability and, most importantly, accountability.
“The key to improving construction towards a safer and greener industry is awareness, collaboration, trust in new technologies, continuous optimisation paired with adaptability and, most importantly, accountability.”
Q: To end, what other projects do you know of that have contributed to the industry’s transformation?
A: IntellIoT has extended AR to agriculture, enabling augmented remote operation of an intelligent agricultural fleet. This could also be used in construction, for example, by securely controlling construction vehicles or vehicles or machinery via a digital twin.
UCARe4Citizen is another European project in which simulation methods enhanced through AR visualisations help governments in their urban planning tasks, allowing better decision-making.
Learn more about our work at HumanTech and the team behind it.
Meet Gloria Callinan, Project Support Officer at the Technological University of the Shannon (TUS), Florendia Fourli, CEO and Managing Director of Hypercliq, Francesca Canale, Project Engineer at STAM, and Patricia Rosen, Researcher at the German Federal Institute for Occupational Safety and Health (BAuA).
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